We are a team of experienced real estate professionals with a shared vision: Making the real estate market more discreet and efficient.
20+ Jahre digitale Substanz, Schweizer Mittelstand, Sorgfalt als Handwerk.
Andre führt Selcura aus Baar (ZG) — am Sitz der mprofi AG. Seine Ausbildung in Software-Architektur und seine 20 Jahre Erfahrung im Schweizer Mittelstand prägen die Plattform: präzise, diskret, ohne Show.
Selcura entstand aus einer einfachen Beobachtung: Premium-Immobilien werden in der Schweiz nicht über offene Märkte gehandelt — sondern über persönliche Netzwerke, Vertrauen und einen festen Ansprechpartner. Wir bauen die digitale Infrastruktur, die diese Welt erweitert, ohne sie zu verändern.
Vor Selcura begleitete Andre PropTech- und Real-Estate-Plattform-Mandate als Architekt — von Vermarktungs-Tools für Verwaltungsfirmen bis zu Treuhand-Daten- räumen. Die wiederkehrende Beobachtung: Off-Market-Transaktionen scheitern nicht am Käufer, sondern an der Architektur dahinter. Selcura ist die Konsequenz aus 20 Jahren stillem Mitlesen am Schweizer Immobilien-Markt.
„Sorgfalt ist kein Marketingversprechen. Es ist die Art, wie wir jeden einzelnen Mandanten begleiten."
Across multiple PropTech engagements (2018–2023), the same bottleneck reappeared: Swiss off-market transactions failed not on price and not on the buyer — but on the architecture behind them. Trustee data rooms were either too open (anyone with a link could view documents) or too rigid (no staged NDA workflow). Both modes contradicted Swiss expectations of discretion.
Instead of taking on the next PropTech mandate, Andre founded Selcura in 2024 (operationally), 2025 (legally via mprofi AG): a platform that does not replace discreet Swiss off-market practice, but embeds it in a digital infrastructure. Staged NDA workflow, tenant isolation at the database layer, Swiss hosting at Infomaniak.
Selcura is no random idea — it is the consequence of three structural changes that converged between 2023 and 2025.
Since 01.09.2023
The revised Swiss Federal Act on Data Protection mandates explicit processing inventories, processor agreements and breach notification (Art. 24, 72-hour rule). HNWI clients today expect this architecture to be built in — not retrofitted. Selcura is revDSG-compliant from day one.
Productive since 2024
Skribble (Zurich) has offered the qualified electronic signature (QES) under Swiss ZertES and EU eIDAS for buyers and sellers across DACH since 2024. NDA workflows no longer need postal mail — and retain the same legal force as a handwritten signature before a notary.
2022–2026
Family-owned businesses from Germany and Italy increasingly relocate residences and operations to stable DACH jurisdictions. Switzerland is the primary recipient — and demands a specialised off-market infrastructure. Selcura addresses this need without abandoning Switzerland's discreet tradition.
These three shifts meet exactly inside our mandate: curated premium real estate, court-ready digital workflows, Swiss care as an architectural principle.
Transparenz-Hinweis: Die unten gezeigten Profile sind illustrativ. Selcura wächst Schritt für Schritt — wir zeigen Andre als Founder und ergänzen das Team mit echten Personen, sobald sie in unserer Pipeline sind. Wir kommunizieren keine fiktiven Mitarbeitenden als reale Hires.
A seasoned team of real estate experts, technologists, and client advisors.
CEO & Founder
25 years of experience in Swiss real estate. Former partner at a leading real estate consultancy.
CTO
Technology visionary focused on secure, user-friendly platforms for discerning clients.
Head of Sales
Connected in Swiss and international real estate. Fluent in five languages.
Selcura wächst mit Trust-Officers und Family-Office-Veteranen, deren Diskretion und Domain-Erfahrung den HNWI-Anspruch unserer Audience treffen. Sobald die ersten Beiräte committet sind, sind sie hier mit Foto, Qualifikation und LinkedIn-Verlinkung sichtbar.
Transparenz-Hinweis: Akquise läuft. Wir suchen Trust-Officers und Family-Office-Veteranen, deren Profil zu unserer Diskretion-First-Tonalität passt. Wir kommunizieren keine fiktiven Personen als reale Beiräte.
We connect exclusive properties with the right buyers – confidentially, professionally, and efficiently.
We create the most trusted marketplace for curated real estate in Switzerland and beyond.
A world where premium real estate transactions are discreet, efficient, and mutually beneficial for all parties.
We treat every transaction with the highest confidentiality.
Honest advice and transparent communication.
We set standards in service and professionalism.
We rely on the highest standards in security, privacy, and professionalism.
Fully compliant with Swiss Data Protection Act
Infomaniak (Geneva, 100 % renewable energy, CO₂-neutral since 2007) and Hetzner Falkenstein (DE, 100 % green electricity). No data export to third countries without explicit consent.
TLS 1.3 in transit, AES-256 at rest. Data encrypted to Swiss banking standards. Encryption keys under Swiss jurisdiction.
Certified Information Security Management
Member of the Swiss Real Estate Association
We work according to Swiss fiduciary standards for confidentiality and due diligence. Your mandates are treated with the discretion of a family-office trustee.
100 % open-source backbone (PostgreSQL, NestJS, Next.js, Mautic, N8N). No proprietary black-box components — security through transparency, anti-vendor-lock-in as an architectural principle.
Carefully chosen appearances over press-release frequency. We publish content only when we genuinely have something substantive to add.
Selcura is in preparation in 2025 — first press mentions will be documented here once published. We pursue qualified mentions in Swiss business and real estate trade media, not generic tech press.
Press inquiriesAndre speaks selectively on topics where Beherzig Group experience offers practical value: multi-tenant architecture, Swiss hosting strategy, revDSG compliance for YMYL platforms, open-source-first stack. Inquiries via hello@selcura.ch.
Speaking inquiriesAndre's writing appears primarily as Insights articles on selcura.com and on the mprofi AG knowledge base. Cross-posts in Swiss trade media (real estate publications, trustee newsletters) on request and topic fit.
This section is maintained with each new external communication — as an audit trail for trust officers and family office veterans who recommend Selcura as an institutionally backed solution.
Concrete instead of green marketing. These three levers shape our CO₂ footprint today.
Since 2007
Selcura's primary hosting (selcura.com frontend + API) runs on Infomaniak in Geneva. 100 % renewable energy from Swiss hydroelectric power, annual CO₂ offset publicly published (CDP Climate Score A-). Swiss data location, Swiss jurisdiction.
Since 2011
Secondary infrastructure (backups, asynchronous workers) in the EU cluster Hetzner Falkenstein. PUE 1.1 (industrial top value), 100 % green electricity since 2011, ISO 27001 + ISO 50001 certified. Encrypted-only data transfer, no third-country export.
Architectural principle
PostgreSQL · NestJS · Next.js · Mautic · N8N. No hyperscaler AWS lock-in, no data transfer to third countries without explicit consent. Anti-vendor-lock-in as an architectural principle — and at the same time a verifiable CO₂ advantage through efficient single-datacentre deployment.
Annual trust report with concrete consumption figures is in preparation — see Future-Why section "Certified Care" (ISO 27001 + public trust report by 2029).
mprofi AG · Trägerin von Selcura
A sub-brand of the Beherzig GroupSelcura ist eine Plattform der mprofi AG in Baar (ZG) — und Teil der Beherzig Group, dem Portfolio-Verbund der mprofi AG. Die mprofi AG arbeitet seit über 20 Jahren mit dem Schweizer Mittelstand an digitalen Plattformen — von Marketing-Automation bis zu massgeschneiderten Branchenlösungen.
Diese Substanz prägt Selcura: keine Risikofinanzierung mit Wachstum-um-jeden-Preis, sondern profitabel, fokussiert und langfristig. Unsere Mandanten profitieren von einer Plattform, die nicht morgen verkauft wird.
2003
Gegründet · Baar (ZG)
75+
Aktive Projekte im Portfolio
100 %
Profitabel ohne Fremdkapital
Selcura grows through depth, not scale. Three areas where we want to set the standard by 2029.
By 2029, Selcura is the natural first address for Swiss family offices in discreet off-market mandates. Comparable to Banque Pictet's position in wealth management — a small circle, deep loyalty.
The Beherzig Group architecture (NestJS + Prisma + Multi-Tenant RLS + Skribble) becomes the template for four further sub-brands. Selcura proves that Swiss substance and freedom from vendor lock-in are not contradictions.
ISO 27001 certified, FINMA-consulted where appropriate, annual trust report published openly. Discretion remains — but our processes become traceable.
Care emerges from correction, not caution. These three points are our most honest business card.
We initially wanted to advertise '48-hour data-room access'. The first HNWI clients were unsettled: too fast felt unserious. Today we communicate the care-phase explicitly — speed emerges from trust, not the other way around.
Machine-translated FR/IT versions were perceived as unprofessional by Romandy and Ticino clients. Today every marketing statement is manually curated in DE/EN/FR/IT — and we audit locale parity in every CI run.
Buyers wanted to see the technical details of our NDA-workflow encryption before signing an NDA — paradoxical, but consistent. Today we show the DSG-compliant data architecture transparently on /why-selcura. Discretion comes from clarity about the system, not from secrecy.
Selcura is one of ten platforms in the Beherzig Group. If Selcura isn't the right lever for you, these sister platforms might be.
M&A for family-owned businesses
Discreet business sales and successions for Swiss SME owners. Structured 6–12-month processes with trust-officer support.
When you want to sell your company, not a property.
Mergixa besuchenDue diligence for family offices
Structured due-diligence processes for investments, acquisitions and mandates. Swiss care standard, AI-supported risk analysis.
When you want to validate an investment decision.
Scrutare besuchenFull portfolio: beherzig.group
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